How To Do Keyword Research For Seo & Ppc Step-by-step

Use a tool like Semrush to find keywords where competitors rank on page 2 or at the bottom of page 1. Finding keywords with decent search volume isn’t enough anymore. Some of the best keywords have relatively low search volume. However, simply targeting a keyword with a high search volume isn’t enough. As you do your research, pay special attention to long-tail keywords — especially if you’re just starting out.

• You may also get more visibility on desktop SERPs compared to mobile SERPs.
• A higher search volume relates to a higher amount of searches for that particular keyword.
• Even though Majestic is a paid tool, it offers some data for free and a free trial.
• If you only focus on short-term goals, you’ll never rank for the most lucrative keywords.

These metrics try to capture the authority of the page into one number on a scale from 1 to 100. If you consider the authority of all the websites ranking for a keyword in the 1st SERP, you can estimate how difficult it will be to rank for that keyword. Keyword difficulty is a metric that estimates how hard it is to rank for a certain keyword.

Popular Features

If you then write about those keywords, or bid on them, you stand to gain some of your competitors’ traffic. You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses. Accurate keyword volume and cost per click data helps you find the right keywords to target and maximize your marketing budget. Long-tail keywords are search queries that get a small number of searches per month.

How Do I Create A Keyword Planner Account?

Now, your keyword set is free of duplicates and useless keywords. You don’t need the column ‘Source’ for that, so you can hide it for now (don’t delete it!). During this phase of Keyword Research the first shapes of your Keyword Strategy (what keywords should be mapped to what pages) will become clear. Additionally, run an https://www.inkl.com/news/boost-post-engagement-profitnix-ou analysis on the anchor text used for the links to your competitor’s website. Follow the steps as discussed above in Majestic and Ahrefs. Even though Majestic is a paid tool, it offers some data for free and a free trial.

Keywords Used In Paid Search Results

ChatGPT was more upfront about the sources it used (at the bottom of the answer, you could click on Sources to see the specific websites the chatbot referenced). But it also offered search volume and keyword difficulty numbers pulled from AdTargeting’s keyword research tool. Allintitle is another sturdy option for infrequent or irregular keyword research needs.